Southern California-based New Vo Riche Debuts Thing Parade Revolving Around Los Angeles, Collection of Characters
New Vo Riche’s first album will debut on digital outlets through Century Park Records on June 22 featuring first single “She’s Not Your Girl”
LOS ANGELES, CA – New Vo Riche’s debut album Thing Parade follows the group’s EP Rhetoric, both combining the trio’s love of genres like indie, rock, folk and alternative music. With a sound mixing the singer/songwriter vibes of the iconic soft rocking Simon and Garfunkel and the popular alternative musician Ben Folds, New Vo Riche wrote 11 of the 12 tracks on the debut, each with insight into the three guys’ lives and beliefs.
The inspiration behind the title and overall theme of Thing Parade stemmed from an idea of a collection of characters coming together with spontaneous creativity. “Thing Parade” also serves as the album’s opening song, with the repetition of opening lyrics “Story goes like…” getting ready to tell a tale of “a thing parade from out of the mountains” and “out in the snow.”
Emmy-award winning composer Rich Dickerson produced Thing Parade after wearing many hats in the entertainment music industry, including music supervisor for feature films like “Queen of the Damned,” VP of music for the web company Icebox.com and theme songwriter for TV series “What’s New Scooby Doo?” which was recorded by the band Simple Plan. Producer/songwriter/musician Jeff Gross also produced Thing Parade. His production credits include writing music for “Baywatch,” MTV’s “Road Rules and “Real World” programs, FOX and CNN.
The album’s first single, “She’s Not Your Girl,” was written by band member Ian Kieffer to describe the universal experience of boy-meets-girl who is trying to escape from her life. Originally, the track was written for Sky Ferreira whose debut single “One” was produced by Bloodshy & Avant. New Vo Riche ultimately kept the song for the album with lyrics, “they don’t know it, but she’s scared out of her mind, she’s not their kind/Tidal waves soak up the city from her window pane/they don’t know it, but she’s got a way out to save her soul.” Meaning can be found in the story by anyone, whether thinking of a daughter, wife, girlfriend or innocent crush, according to the group.
Another standout track is “L.A.,” based on the guys’ hometown and the striking dichotomy of happiness and moroseness of the beloved West Coast city. Written to be an anthem for Los Angeles, New Vo Riche wanted to combine a somber-sounding melody with an authentic, new age sound and lyrics representing hope and faith, describing the place they call home. “There’s gotta be something more than just money and fame/Freeway trash begins to pile, but this whole sky is worth it all…maybe you’ll make it out okay…”
Thing Parade will debut on digital outlets on June 22.
About New Vo Riche and Century Park Records:
New Vo Riche was formed in the summer of 2009 in Los Angeles with brothers Ian and Geordie Kieffer and best friend Justin Ostroff. Each call Los Angeles their hometown and played music separately through high school before realizing they should band together, and the result had an overwhelmingly good response among their friends and community.
The trio mixes musical genres like indie, rock, folk and alternative, demonstrated first on the EP Rhetoric. The band originally hails from Southern California, but now all three members attend different colleges across the country. Geordie attends Georgetown, Justin studies at UPenn and Ian will go to USC in the fall. Even with the distance, the three still find time to make music together and recorded Thing Parade.
Century Park Records made New Vo Riche its first signing in December of last year. Based in Los Angeles and Boston, Century Park Records is led by Parker Liberman.
More information on New Vo Riche can be found at http://www.myspace.com/newvoriche.
Press Contacts for New Vo Riche:
Mary Beth O’Toole Transfer Media Group
908.872.2501
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Mandy Rodgers
Transfer Media Group
Los Angeles, Calif.
