But Microsoft is already there.
Microsoft has sold more than 60 million Xbox 360s, and has more than 40 million Xbox Live users.
But here's the truly amazing part: Xbox Live users are now spending more time watching video and listening to music than they are playing games.
Overall, Xbox Live users spend an average of 84 hours a month on the service, so take half of that and that means they're spending 42 hours a month on entertainment.
By way of comparison, the average family spends 150 hours a month watching TV.
So Microsoft has the users. Microsoft has the content.
Meanwhile, Apple, Google, and all the other contenders in the interactive TV space are predicted to ship 12 million boxes in 2012. Combined.
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