LinkedIn is making a push to woo financial services clients to its social network for professionals. The company held a Financial Services Summit today in New York that featured speakers such as muni bond bear Meredith Whitney, Citi social media svp Frank Eliason, and Fidelity's vp/individual and small business retirement products Ken Hevert.
LinkedIn believes it is underutilized by financial services advertisers seeking new clients. The company said:
- Social media plays a role in marketing for under 30 percent of [financial] advisors.
- But 73 percent of investors researched financial decisions on LinkedIn.
LinkedIn also produced a pair of infographics on finance professionals' use of the network.
Here's what investors do on LinkedIn ...
And here's how financial advisors can take advantage.
Now find out why LinkedIn is better at advertising than other online businesses.
See the rest of the story at Business Insider