HELSINKI, FINLAND and SANTA CLARA, CA MONDAY, NOVEMBER 14, 2011 Flowd, the music lover?s social network, today announced a new series of updates to its web and mobile applications for improved ease-of-use, including following artist activities, news updates, latest singles announcements, news photos and videos and performance and tour information. For recording artists that are not yet using Flowd, artist profiles and gig calendar information is populated with their activity data from other social networks including Twitter, YouTube, SoundCloud and Last.fm. Artists who haven?t registered with Flowd directly are able to ?claim? their accounts through an artist verification tool.
Flowd has also added a new feature to its iPhone and Android apps that allows users to showcase the music they?re currently enjoying and share it with other Flowd users and friends on other social networks. When this feature is activated, Flowd scans the mobile device to find out what music is currently being played, or the last track played, and then posts information as a ?shout-out? within Flowd. ?Shout-outs? can then be cross-posted onto Facebook and Twitter with direct iTunes (for iPhone - http://itunes.apple.com/us/app
Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store – http://store.ovi.com/content/1
By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages and pictures, share the music that they?re listening to and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists? themes. Flowd allows music fans to keep up to date with artists? news and views, track and check-in to latest gigs and appearances and view photos and videos. The Flowd community now results in 350% higher engagement rates for music fans than on Facebook.
Artists can also reward their fans for their loyalty by using Flowd?s Frequent Fans tool. This provides artists with a comprehensive marketing tool that allows them to issue tailored Offers to fans through in-app mobile coupons. Flowd will be rolling out new features to its Frequent Fans tool over the next six months.
A portfolio company of Digia Ventures, the venture division of leading Finnish technology services firm Digia, Plc with offices in technology hubs Helsinki, Finland and Santa Clara, CA, Flowd has created a mobile commerce platform ? Frequent Fans ? that provides music artists and promoters with a flexible method for creating loyalty programs for fans, and aggregating mobile check-in, photo and video uploads, and contests that bring the fan and the performer closer than ever, whenever and wherever they might wish to engage.
For more information, please visit http://flowd.com. Follow the latest news and features through www.Twitter.com/flowdapp and http://www.facebook.com/
ABOUT FLOWD: Flowd is the music lovers? social network. Flowd helps fans keep up with their favorite music acts? latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., HeadHunterz, Markus Schulz, Gareth Emery, Fenech Soler, Ferry Corsten, We Are The Ocean and others.
ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia?s Ventures business unit.
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