Sennheiser Delivers Sonic Fuel For the 114th Boston Marathon

OLD LYME, Conn. – April 15, 2010 –Audio specialist Sennheiser and adidas are bringing their award winning line of Sennheiser/adidas sports performance headphones to the 114th Boston Marathon to introduce runners and fans of the oldest and most prestigious marathon in the world to true sound experience. Sennheiser/adidas award-winning CX 680 headphone (click on image for hi-res)

The new line of sports performance headphones will be presented at the Sennheiser booth (#2333) and will be available for sale at the adidas merchandising booth (#1940). This exciting new line is comprised of various wearing styles from in-ear to neckband. Each of these models is highly regarded for their durability and exceptional sound quality; In January, the CX 680 in-ear sports performance headphone won the prestigious Innovations Award at the 2010 CES Convention in Las Vegas.

The Sennheiser/adidas sports performance headphones are ideal not only for marathons, but for the toughest training sessions. For example, their sturdy and hardwearing materials make the earphones insensitive to strong vibrations. They can also withstand cold and moisture: their fibre-reinforced cable still remains soft and flexible even at temperatures below freezing. A completely new protection system against moisture not only effectively repels sweat, but also protects the internal components of the earphones against rainwater. After a training session, the earphones can simply be rinsed off under the tap. In all of the models, powerful and robust dynamic Sennheiser engineered loudspeaker systems guarantee excellent, motivating and high quality sound. The volume can be adjusted at any time using the volume control integrated into the cable.

Sennheiser has been very successful with sports headphones in the consumer electronics market for many years. The Sennheiser/adidas sports performance headphones mark the beginning of a cooperation in which Sennheiser and adidas are combining the very best of the sports and audio worlds, bringing even greater focus on the sports market. The Sennheiser name is synonymous throughout the world with top-quality audio products, while adidas is one of the leading brands in the sporting goods sector.
.
The Boston Marathon, which has a maximum field size of 25,000 participants, makes its course through eight cities and towns before finishing in Boston’s Back Bay. The John Hancock Sports & Fitness Expo take place on April 16, 17 and 18 at the Hynes Convention Center, located at 900 Boylston Street in Boston. Admission is free. For more information about the 2010 John Hancock Sports & Fitness Expo, visit the Conventures website.

Caption: Sennheiser/adidas award-winning CX 680 headphone.

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. For further information please visit www.adidas.com.

About Sennheiser
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

CONTACTS:
Jeff Touzeau (USA)
Hummingbird Media
jeff@hummingbirdmedia.com
914 602-2913

Rachel Smolin
Public Relations
Sennheiser Electronic Corporation
rsmolin@sennheiserusa.com
(860) 434-9190, Ext. 180